2025 Year in Review: Real Talk on Content Growth, Gym Ownership & What’s Next

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Brandon Smitley of THIRST Gym recaps the 2025 year across YouTube, the THIRST More Podcast, Instagram, and online coaching, sharing real analytics, business challenges, and what is changing heading into 2026. From hitting YouTube monetization and growing to 6,000 subscribers to navigating a gym relocation due to eminent domain, this post covers the full story behind a year of growth and hard lessons for a working strength coach and small gym owner. If you are a strength athlete, powerlifter, wrestler, or coach looking for honest insights from someone in the trenches, this is the recap worth reading.

Forced to Move: Our Gym’s Eminent Domain Story

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When the State of Indiana informed us that eminent domain would force our gym to relocate, we faced a three-and-a-half-year journey through commercial real estate challenges, failed property deals, and financial uncertainty that tested everything we built over seven years. This complete guide shares our experience relocating THIRST Gym in Terre Haute, including environmental assessment obstacles, building code requirements, and the unexpected lessons that transformed us from gym renters into property owners. If you’re considering gym ownership, facing a forced business relocation, or navigating commercial real estate for your fitness facility, this story reveals the financial realities, strategic decisions, and ultimate silver linings that came from one of the most challenging periods in our business history.