Fitness Industry Trends: What’s Actually Science vs. What’s Just Marketing

Coaching, Education, Personal Training, Podcast, Sports Performance, Update, VideoLeave a comment

Every year the fitness industry rolls out new “revolutionary” trends, but separating real science from marketing hype takes a clear evaluation framework. In this comprehensive breakdown, THIRST Gym owner and strength coach Brandon Smitley analyzes the biggest fitness trends of 2026 across velocity based training, blood flow restriction, zone 2 cardio, HRV wearables, biohacking protocols, and more, identifying what’s legitimate, what’s overhyped, and what’s complete nonsense. Learn how to filter fitness trends through peer-reviewed research, effect size, and cost-benefit analysis to make smarter training, nutrition, and recovery decisions.

1RM Testing For Athletes – Is It Worth It?

Coaching, Education, Personal Training, Sports Performance, Update, VideoLeave a comment

Discover whether one rep max testing truly improves athletic performance in this comprehensive strength coach’s guide to maximum strength assessment for high school and collegiate athletes. Learn proper testing protocols, alternative assessment methods, and how to connect strength gains to key performance indicators like speed, power, and agility. This evidence-based approach helps coaches implement safe, effective strength testing that actually transfers to better sport performance.