Progressive Overload Myths: The Evidence-Based Truth Coaches Need to Know

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Progressive overload is more than adding weight to the bar. This guide breaks down seven common progressive overload myths and reveals the six real overload variables — load, volume, density, range of motion, exercise variation, and technique — that drive strength, hypertrophy, conditioning, and mobility progress. Learn how to program progressive overload correctly for beginners, intermediates, advanced lifters, and aging athletes with evidence-based coaching from THIRST Gym.

Fitness Industry Trends: What’s Actually Science vs. What’s Just Marketing

Coaching, Education, Personal Training, Podcast, Sports Performance, Update, VideoLeave a comment

Every year the fitness industry rolls out new “revolutionary” trends, but separating real science from marketing hype takes a clear evaluation framework. In this comprehensive breakdown, THIRST Gym owner and strength coach Brandon Smitley analyzes the biggest fitness trends of 2026 across velocity based training, blood flow restriction, zone 2 cardio, HRV wearables, biohacking protocols, and more, identifying what’s legitimate, what’s overhyped, and what’s complete nonsense. Learn how to filter fitness trends through peer-reviewed research, effect size, and cost-benefit analysis to make smarter training, nutrition, and recovery decisions.