Most personal trainers are undercharging — and it’s costing them income, energy, and their careers. Learn why fitness professionals underprice, what the market actually pays, and a step-by-step framework to set your rates, build coaching packages, and handle price objections with confidence.
Imposter syndrome in the fitness industry is far more common than personal trainers, strength coaches, and gym owners realize, with research showing roughly 70% of professionals will experience it during their career. In this episode of the THIRST More Podcast, Brandon Smitley breaks down the five types of imposter syndrome, why fitness professionals are uniquely vulnerable, and the evidence-based REALS framework you can use to manage self-doubt, raise your rates, and grow your coaching business with confidence.