Fitness Industry Trends: What’s Actually Science vs. What’s Just Marketing

Coaching, Education, Personal Training, Podcast, Sports Performance, Update, VideoLeave a comment

Every year the fitness industry rolls out new “revolutionary” trends, but separating real science from marketing hype takes a clear evaluation framework. In this comprehensive breakdown, THIRST Gym owner and strength coach Brandon Smitley analyzes the biggest fitness trends of 2026 across velocity based training, blood flow restriction, zone 2 cardio, HRV wearables, biohacking protocols, and more, identifying what’s legitimate, what’s overhyped, and what’s complete nonsense. Learn how to filter fitness trends through peer-reviewed research, effect size, and cost-benefit analysis to make smarter training, nutrition, and recovery decisions.

What Is Undulating Periodization?

Coaching, Education, Personal Training, Powerlifting, Sports Performance, Update, VideoLeave a comment

Dive deep into undulating periodization, an advanced training methodology that’s revolutionizing how athletes and coaches approach strength programming. This comprehensive guide breaks down the science behind non-linear periodization, explaining how to manipulate training variables like intensity, volume, and frequency to optimize athletic performance and prevent burnout. Whether you’re a powerlifter, competitive athlete, or strength coach, discover how this sophisticated programming model can elevate your training to the next level.