Fitness Industry Trends: What’s Actually Science vs. What’s Just Marketing

Every year the fitness industry rolls out new “revolutionary” trends, but separating real science from marketing hype takes a clear evaluation framework. In this comprehensive breakdown, THIRST Gym owner and strength coach Brandon Smitley analyzes the biggest fitness trends of 2026 across velocity based training, blood flow restriction, zone 2 cardio, HRV wearables, biohacking protocols, and more, identifying what’s legitimate, what’s overhyped, and what’s complete nonsense. Learn how to filter fitness trends through peer-reviewed research, effect size, and cost-benefit analysis to make smarter training, nutrition, and recovery decisions.

Half Kneeling Lateral Start To Sprint

The half kneeling lateral start to sprint is a powerful change of direction drill that develops explosive lateral power production and teaches athletes how to re-accelerate out of a cut. Ideal for soccer, basketball, tennis, and football athletes, this sprint variation builds the lateral propulsion and acceleration mechanics that separate elite competitors from the rest. Learn the proper setup, coaching cues, and programming guidelines from THIRST Gym owner Brandon Smitley.

Sandbag Shoulder Carry

The sandbag shoulder carry is one of the most effective loaded carry variations for building lateral trunk stability, oblique strength, hip mobility, and conditioning for powerlifters, combat sport athletes, and general fitness clients. Learn how to perform the sandbag shoulder carry with proper form, why it works as an anti-lateral flexion core exercise, and how to program it for both strength and conditioning blocks at THIRST Gym.

5 Best Ab Exercises Based on Science (EMG Study Results)

The best ab exercises aren’t the trendy ones flooding your social media feed — they’re the five movements backed by EMG research that actually build a stronger, more functional core. From the dead bug and Pallof press to the ab wheel rollout, hanging leg raise, and kneeling cable crunch, this guide breaks down exactly how to perform, progress, and program the most effective abdominal exercises for powerlifters, combat athletes, and general fitness enthusiasts. Stop wasting hours on endless crunches and learn how to train your rectus abdominis, obliques, and transverse abdominis the right way.

Crossbody Cable Kickstand RDL

The crossbody cable kickstand RDL is one of the most effective loaded mobility exercises you can add to your training for improving posterior hip capsule mobility and glute strength at the same time. Using a low cable and a kickstand stance, this exercise uses a cross-body pull to drive hip rotation through the hinge pattern, making it ideal for athletes and lifters who struggle with hip stiffness or limited range of motion. Whether you use it as a pre-training warm-up, an accessory movement, or a recovery day drill, this variation delivers real results for your hips and your posterior chain.

Heels Elevated Hatfield Squat

The heels elevated Hatfield squat is a powerful quad-dominant squat variation that uses a safety squat bar, heel elevation, and a hands-on support apparatus to maximize forward knee travel, improve squat mechanics, and drive serious quadriceps development. Whether you’re dealing with anterior pelvic tilt, looking to replace machine-based quad work, or simply want a versatile supplemental squat exercise, this movement delivers. Learn how to set it up, which muscles it targets, and how to program it for strength and hypertrophy goals.

Hatfield Squat

Hatfield Squat: How to Do It, Muscles Worked, and Programming Tips The Hatfield squat is one of the most underrated squat variations in strength training, yet it offers a unique combination of load tolerance, technical feedback, and lower body development that few exercises can match. Whether you’re a powerlifter looking to reinforce your squat mechanics,…

Training Older Adults: Why Everything About “Senior Fitness” Is Probably Wrong

The traditional “senior fitness” model — light weights, resistance bands, and Bosu ball balance drills — is not just ineffective for older adults; research shows it may actually be accelerating their decline. In this post, Brandon Smitley of THIRST Gym breaks down the physiology of aging, dismantles the most damaging myths in senior fitness, and delivers a research-backed framework for programming high-quality strength and power training for clients over 60. Whether you are a personal trainer looking to better serve your older clients or an older adult who wants to train with real intention, this is the resource you have been waiting for.

Kickstand Barbell RDL

The kickstand barbell RDL is a powerful unilateral hinge variation that develops glute and hamstring strength by loading one leg at a time while a back “kickstand” foot provides stability. Learn how to set up your stance, grip the barbell, and execute the movement with proper hip hinge mechanics for maximum posterior chain development. Whether you’re a powerlifter, athlete, or general fitness trainee, this accessory exercise belongs in your lower body training program.

Single Leg Barbell RDL

The single leg barbell RDL is a powerful posterior chain exercise that builds glute and hamstring strength through the eccentric range of motion while developing the hip stability needed for athletic performance. Learn proper form, muscles worked, and programming recommendations for adding this single leg hinging variation to your training. Using a barbell allows you to load the single leg RDL more aggressively than dumbbells or kettlebells, making it an ideal progression for serious strength athletes.